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MSN adCenter
MSN Paid Search Solution - Turning clicks into Connections, the MSN adCenter is known as the next generation online advertising platform from Microsoft. The first product offering from adCenter is the MSN Paid Search solution, which will offer innovative tools to help support your business needs. It is a new solution to help advertisers get higher returns by understanding and connecting to targeted audiences throughout MSN network. Targeting this way may decrease non-transactional traffic to your site, and empower the business with deep audience intelligence that will help you maximize your ROI.
The new MSN paid-search solution will provide keyword buyers with in-depth audience intelligence including geographic location, gender, age group, lifestyle segment and time of day. As a result, advertisers should be able to plan more strategic advertising investments and achieve higher click-to-buy conversion rates among consumers.
Microsoft's paid search program is able to offer more specific targeting of the ads. That is its unique aspects in the Internet advertising. Through the use of IP data and its own database of personal user information, Microsoft could take keyword based advertising to the next level that both Google and Yahoo do not have. It's this personalized filtering option that it likely makes Microsoft most attractive to both new and existing paid search advertisers.
Contact the Adverted Internet Advertising Agency to learn more about how we put your website on MSN using the MSN adCenter program.
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