Internet Advertising Agency

Specialized in Search Engine Optimization


Stephen Noton

Email: stephen@Adverted.com
Phone/Fax: +1 650 240 40 04

United States SEO Consultant

Singapore SEO Consultant



Professional Qualifications


Google Professional & AdWords Qualified Company

Yahoo! Search Marketing Ambassador

SEO Speaker at Several Asia Business Forums

SEO Speaker at Ad:Tech Shanghai

SEO Speaker at Search Engine Strategies

SEO Professor at eComXpo University


Professional Memberships


Search Engine Marketing Professionals Organization

Summary of Qualifications

 

·        Over 10 Years of Internet Advertising Experience

·        Officially Qualified by both Google and Yahoo!

·        Speaker on the Subject of SEO at ad:tech

·        SEO Professor at the eComXpo University

·        Speaker at Search Engine Strategies on SEO

·        First Google AdWords Qualified Company in Asia


Professional Qualifications

 

Google Advertising Professional

Officially qualified by Google as a Google Advertising Professional in 2004 and then in 2006 was given the status of a Google AdWords Qualified Company, which was the first agency managed by Google China to receive this accreditation.

 

Yahoo! Search Marketing Ambassador

In 2005, become one of the first few official Yahoo! Search Marketing Ambassadors and have had my accreditation further validated in 2007.

 

Asia Business Forum

Twice featured speaker on the subject of Internet Advertising also offered the case study of how eBay and Dell handle their Internet Advertising campaigns.

 

ad:tech Shanghai

Speaker on the subject of Search Engine Optimization along with other international SEO professionals including IBM's SEO consultant Bill Hunt and one of the head engineer's from Google.

 

Search Engine Strategies China 2006 & 2007

Spoke on both the basic and advanced Search Engine Optimization tracks. In addition, was the host and featured speaker of the Search Engine Strategies “Site Clinic” in 2006. In 2007 also conducted the site clinic and gave the presentation on the top 8 things you can do to improve your ranking in Google.

 

eComXpo University 2006 & 2007

Search Engine Optimization professor, teaching the course “SEO facts vs. SEO fiction” in 2006 and “How to Rank Better in Google” in 2007.

 

Search Engine Strategies San Jose 2007

Speaking on the China track called One Billion Searchers. Focused on how Chinese Internet users search differently and how to conduct SEO/keyword research for Chinese characters.

 

 

Professional Memberships

 

Search Engine Marketing Professional Organization (SEMPO)

Held membership into SEMPO since 2005, allowing access to industry news, events, and communication between fellow professionals.

 

Marketing Institute of Singapore (MIS)

Part of the largest marketing body in Singapore, helping bring insight into the Internet/search engine aspect of the advertising spectrum.

 

Chamber of Commerce Mountain View

Registered business member and part of the ever growing search engine community within the Silicon Valley.

 


Professional Experience

 

Adverted Internet Advertising Agency (Foresightful Consultants)

Position: Senior SEM/SEO Consultant Date: 2000 – Present

Duties: Manage client accounts as well as manage a team of up to 8 people that handled sales, web design and day to day operations.

Achievements: Countless achievements from countless clients, but the best achievement is finding a job I love and having the chance to travel around the world while doing that job.

 

Geosign Technologies Inc. (Geosign.com)

Position: SEO Director Date: 04/02/2007 – 09/27/2007

Duties: Manage a team of up to 14 SEO/link developers, reviewing and optimize 160 internal websites. Training the editorial staff on SEO practices and developing SEO systems for the on going projects.

Achievements: With the help of my SEO team we achieved 100’s of top rankings in Google for highly competitive and highly trafficked keywords. Also seeing the benefits of passing on SEO knowledge to not only the SEO team but the entire company.

 

Alibaba Inc. (Yahoo! China)

Position: SEO & PPC Consultant Date: 05/23/2007 – 08/23/2007

Duties: Advise on external linking changes, website structure improvements to bring in more search engine traffic. Help establish relationships and projects within the Internet community to bring more traffic and improvements for the Alibaba.com website.

Achievements: Due to a NDA specifics of the projects are not allowed to be mentioned.

 

Google Inc. (Google AdSense & AdWords)

Position: Independent Account Manager Date: 07/18/2003 – 04/02/2007

Duties: Manage positioning and optimization of Google AdSense advertisements that display on personal and client websites. With AdWords manage accounts for small businesses and individuals with budgets from $500 to $40,000/month.

Achievements: Everything from helping small businesses grow into full companies with the added value of AdWords and allowing websites with traffic to translate that traffic into revenue via the help of AdSense.

 

Global Sources (Media Data Systems, Pte. Ltd.)

Position: Search Marketing Specialist Date: 12/20/2005 – 11/22/2006

Duties: Managing of all SEO and SEM work as well training a team of four people who where to support the SEO and SEM projects.  Also training of the other departments within the company on the technical aspects of SEO, including the China based teams.

Achievements: Due to a NDA specifics of the projects are not allowed to be mentioned.

 

Dell Computers (Singapore & Malaysia)

Position: Google AdWords Publisher   Date: 08/01/2006 – 11/01/06

Duties: Create advertisements and keywords to generate sales for Dell computers and laptops. Manage the spend and rankings of the advertisements to ensure high ROI.

Achievements: Sold over 1 million dollars in Dell computers and laptops making me a top level publisher for Dell Computers.

 

MPee3 Corporation

Position: President/Webmaster                        Date: 08/01/2003 – 10/01/2004

Duties: Build and manage the company website and all its marketing.  Also, work with backend providers like Google and AOL to further the development of the project.

Achievements: Getting Rolling Stone Magazine to print that “MPee3.com is the best free MP3 downloading site” in their college music scene issue.

 

Farangs Thailand Hotels

Position: Owner/Operator                               Date: 04/01/2002 – 10/01/2003

Duties: Create a hotel reservation website for Thailand and implement and maintain the marketing of the website.  Work with the backend provider to ensure reservations and payments where handled properly.

Achievements: Within three months of launch achieved top rankings on almost every hotel name and generic hotel term for Thailand, while brining in over 1 million a month in hotel reservations.


Other Acknowledgments & Achievements

 

Forbes Magazine

Mention of my marketing pitch on the sale of my Microsoft related domain name.

 

The Vancouver Sun & The StarPhoenix

Featured articles on me and my use of domain names to generate traffic for businesses, including front page headlines in The StarPhoenix for this unique Internet advertising work.

 

PC World Magazine

Article on my MP3 Search Engine project and how it provides a unique music platform unlike Napster or Kazaa.

 

The Bangkok Post & The Straits Times

Reviews of my Thaksin Shinawatra website based on his policy entitled Thaksinomics.

 

MTV Canada

Will co-host a special episode with the subject of using Search Engine Optimization and Google to earn extra income, tentative title of the episode is “Search Engine Optimization the newest after school job”.

 

Superman / DC Comics

Not related to advertising, but fun to mention that in the upcoming Superman novel by DC Comics I will be included as No-Ton a scientist who takes over Jor-El's (Superman's father) scientific work.

 

 

References Available on Request


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